Most Awesome Chair Ever

Have you seen this commercial for the Hawaii Chair? Seconds 36 and on are my favorite, like when the office worker grabs desperately for a pen while "on the phone." They just told me that after just 10 minutes on that horizontal bronco my breathing rate would double. Why would I want to use it at work? Or while spending time with my family? Or while reading, given that I can't read while jogging on a treadmill?

Or maybe you have it and you like it. Thoughts, anyone?

[EDIT: I also noticed that "old men" can sit on the chair. Did they get confused? I only saw old women during that part.]